"We built websites so stunning, clients forgot to ask if they actually worked. They always found out eventually."
The projects were gorgeous. The Google rankings were… not.
"The website was $18,000. The plugins were $140 a month. The ads to make up for no organic traffic? That one hurt."
"Our website won three design awards. We were so proud. Then I found out our competitor — with their ugly little site — was ranking above us for every keyword we cared about. They hadn't run a single paid ad."
This website is beautiful. That was intentional. We wanted you to feel exactly what your clients feel when they see your competitor's flashy site and assume it must be better than yours.
Beauty isn't the problem. The problem is beauty used as a substitute for structure. Google doesn't care about parallax effects. Google cares about a <h1> tag, a meta description, load time, and whether your navigation links actually go somewhere.
There's another site. It's not as pretty. It won't make you reach for your phone to show your friends. But it's been on page 1 of Google for three years without spending a dime on ads.
Meet the 7 →